Reaching young voters: July 2008 Archives

WATCH: Choose or Lose "takeover" of MTV2 on July 4th to honor young veterans

By Polichicks on July 4, 2008 4:25 AM | Permalink | Comments (0) | TrackBacks (0)

MTV's Emmy Award winning Choose or Lose campaign will take over MTV2 today to present programming that will engage its young adult audience in the plight of America's more than one million young troops who have served on the frontlines of the wars in Iraq and Afghanistan.

MTV News and the 51 MTV/Knight Foundation Street Team will air special reports on young veterans issues. These reports will highlight stories of young veterans in their communities, focusing on the challenges of post traumatic stress disorder, lack of educational benefits, and the difficulties young veterans face as they struggle to acclimate back into civilian life. In addition to these reports, MTV2 will broadcast the following specials:

6:00 pm - Iraq Uploaded

6:30 pm - True Life: I Live in Iraq

8:30 pm - True Life: I'm Shipping Out

9:30 pm - True Life: I'm Coming to America

10:30 pm - True Life: I'm a Civilian Again

John McCain and Barack Obama have each prepared special July 4th video messages in honor of our young troops that will air exclusively on MTV2 today. Recent MTV research shows that 70% of young adults 18 to 29 personally know someone who has fought in Iraq.