Pepsi pays Beyonce $50 million in endorsement deal
Here's Beyonce's new limited edition Pepsi can.
Love it, right?!
The All-American superstar scored a $50 million deal to promote the soft drink. So expect to see more of Beyonce on Pepsi cans, advertisements and in-store displays.
The singer, who sang At Last for President and Mrs. Obama's first inaugural dance, made headlines during the 2012 presidential campaign when she and husband Jay-Z hosted a fundraiser for the president. No word yet on whether she or Jay will have a role in the president's second inaugural festivities.
What we know for sure is that you can catch Bey on New Year's Eve performing at the Wynn Hotel in Vegas. Can't make it Sin City? Or can't pay a mint for tickets? Well then you can watch Beyonce's Pepsi-sponsored half-time show during the SuperBowl.
More in The New York Times.
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